Diploma in Sales and Marketing – KNEC

For those aspiring to get skills on how to make a sale, this is the course for you. The knowledge gained in this course allows learners t fit into any commercial enterprise, both of physical products or services.

Course Duration: 8 terms

Examination Body: KNEC

Course Code: 2902

Module I Units:

  • 101 – Principles and Practice of Selling
  • 102 – Principles and Practice of Marketing
  • 103 – Information Communication Technology
  • 104 – Communication
  • 105 – Economics
  • 108 – Entrepreneurship Project – Business Plan

Module II Units:

  • 201 – Sales Management
  • 202 – Marketing Management
  • 203 – Legal Aspects in Sales and Marketing
  • 204 – Quantitative Methods
  • 205 – Public Relations

Module III Units:

  • 301 – International Marketing
  • 302 – Marketing Planning
  • 303 – Principles and Practice of Management
  • 304 – Financial Aspects of Marketing
  • 305 – Strategic Planning in Sales and Marketing
  • 306 – Marketing Research
  • 308 – Project