Craft Certificate in Sales and Marketing – KNEC

Marketing is one of the most important activity of any enterprise, whether a startup or an established one. Marketing and making sales remain one of the top priorities of any commercial enterprise. Students with at least a D plain in KCSE are encouraged to join this course.

Course Duration: 4 terms

Examination Body: KNEC

Course Code:

Module I units:

  • 101 – Principles and Practice of Selling
  • 102 – Principles and Practice of Marketing
  • 104 – Information Communication Technology
  • 105 – Communication
  • 107 – Entrepreneurship project

Module II units:

  • 201 – Consumer Behaviour
  • 202 – Marketing Communication
  • 203 – Bookkeeping and Accounting
  • 204 – Introduction to Law
  • 205 – Economics
  • 207 – Course Specialization Project