For those aspiring to get skills on how to make a sale, this is the course for you. The knowledge gained in this course allows learners t fit into any commercial enterprise, both of physical products or services.
Course Duration: 8 terms
Examination Body: KNEC
Course Code: 2902
Module I Units:
- 101 – Principles and Practice of Selling
- 102 – Principles and Practice of Marketing
- 103 – Information Communication Technology
- 104 – Communication
- 105 – Economics
- 108 – Entrepreneurship Project – Business Plan
Module II Units:
- 201 – Sales Management
- 202 – Marketing Management
- 203 – Legal Aspects in Sales and Marketing
- 204 – Quantitative Methods
- 205 – Public Relations
Module III Units:
- 301 – International Marketing
- 302 – Marketing Planning
- 303 – Principles and Practice of Management
- 304 – Financial Aspects of Marketing
- 305 – Strategic Planning in Sales and Marketing
- 306 – Marketing Research
- 308 – Project